The first step? Use a high-quality profile picture and cover image. One of the simplest ways to draw new leads to your LinkedIn business page is to make it look nice. #1: Use High-quality Profile and Cover Photos Use Sponsored Content to Target Specific Demographics Join Groups to Build Authority and Community Use LinkedIn’s Features to Encourage Engagement Include Relevant Keywords to Boost Your SEO Use High-quality Profile and Cover Photos Ready to perfect your LinkedIn presence? Discover nine ways to level up your business page: 9 Ways to Optimize Your LinkedIn Business Page ![]() ![]() You want to make it informative and interesting so users have a positive first impression of your company. Think of your Linkedin business page as a digital cover letter. ![]() If you’re using LinkedIn to recruit talent or attract clients, the first step is to create a standout company page.
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